PUBLIC PERCEPTION TOWARDS BILLBOARD ADVERTISMENT
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style: APA
- Recommended for : Student Researchers
- NGN 3000
ABSTARCT
This study was carried out on public perception towards billboard advertisement using 7up bottling company, Ogun State as case study. To achieve this, four significant research quested were posed. The survey design was adopted and the simple random sampling techniques were employed in this study. The population size comprise of 7up patronizers in Ogun State. In determining the sample size, the researcher conveniently selected 129respondents while 109 were received and 100 were validated. Self-constructed and validated questionnaire was used for data collection. The collected and validated questionnaires were analyzed using frequency table and mean score. While the hypothesis were tested using Chi-square statistical tool. The result of the findings reveals that billboard advertisement has an effect on the profit maximization of an organization. The findings also revealed that the public has a positive attitude towards billboard advertisement. Furthermore, the study showed the models in billboard advertising attract more attention to the product advertised than themselves. In regard to the findings, the study recommends that billboard advertising should be patronized by advertisers because it do not contradict other advertising messages, thereby it carries the same message on products and services with radio and television, etc. And government should also encourage and support billboard advertising because it contributes to environmental aesthetics and national economic growth.
Related Project Materials
PERCEPTION OF FEMALE STUDENTS TOWARDS SEX EDUCATION IN NIGERIA
ABSTRACT
This study focuses on the perception of female students towards sex Education in the Universit...
IMPACT OF GULDER ADVERTISEMENT ON THE_SOCIAL_BEHAVIOUR_OF_STUDENTS_OF_ENUGU_STATE_UNIVERSITY_OF_SCIENCE_AND_TECHNOLOGY_ENUGU.
Background of the Study
The Nigeria marketing environment today is one of aggressive and unfriendly competition among both manufacturers...
A STUDY OF DOMESTIC IMPLEMENTATION IN NIGERIA OF THE CONCEPT OF GENDER EQUALITY UNDER INTERNATIONAL LAW
ABSTRACT
This research is entitled “A Study of Domestic Implementation in Nigeria of the Concept of Gender Equality Under Internati...
THE RIGHT TO SELF-DETERMINATION: A CASE STUDY OF SOUTH SUDAN
ABSTRACT
This thesis entitled: “The Right to Self-Determination; A Case Study of South Sudan” centered on the legal challenge...
EFFECTIVE COMMUNICATION IN ENHANCING PRODUCTIVITY IN NIGERIAN UNIVERSITIES
Background of the study
There is a general saying that “there is no smoke without fire,” th...
THE ROLE OF DATA ANALYTICS IN DIGITAL TRANSFORMATION
THE ROLE OF DATA ANALYTICS IN DIGITAL TRANSFORMATION
This study aims to: (1) investigate the role of data analytics in driving digital tr...
AN ASSESSMENT OF URBAN AND RURAL DISPARITY IN CREATIVITY INTELLIGENCE AND ACADEMIC PERFORMANCE AMONG PRIMARY SCHOOL PUPILS IN EDO STATE
Background of the study
Because various nations have varied views of what “rural” implies,...
ARTHROPOD PREDATORS AND INSECT PEST CONTROL
ABSTRACT
Insect pests are those insect species that are injurious or a nuisance. They cause injury or d...
AN ANALYSIS OF THE INCREASE IN MORTALITY RATE AS A RESULT OF ABORTION AMONG YOUNG WOMEN OF CHILDBEARING AGE
ABSTRACT
The Nigeria society is very much concerned about the mortality rate of adolescents due to abortion. Abort...
INFLUENCE OF INTERNET-ADDICTION ON ACADEMIC PROCRASTINATION AMONG STUDENTS OF NIGERIAN UNIVERSITIES
ABSTRACT
This study examined the influence of Internet-Addiction on Academic Procrastination among Students of Nigerian Universities (a c...
